Drive Her Forward
A performance-driven leadership experience that blends personal development with a curated membership community, built for the ambitious, self-motivated woman who knows that real power moves differently. She is done with stagnation. She understands the limitations of “doing it all.” She is ready for something new, a platform that demands as much from her as she demands from herself.
Meet Katie Naughton
Founder of Drive Her Forward | Entrepreneur | Investor | Industry Leader
Katie Naughton built her career in a field where few women dared to enter, leading in rooms where they were often outnumbered and underestimated. As one of the rare one percent of women to own and operate a dealership in the male-dominated automotive industry, she knows what it takes to lead with unwavering grit, performance, and authority. After graduating from the NADA Dealer Academy, Katie bought, scaled, and sold her own dealerships across the U.S. and Canada. She later transitioned into high-level automotive mergers and acquisitions, advising top-performing entrepreneurs on seven- and eight-figure deals throughout North America.
Katie founded Drive Her Forward to give ambitious women the structure, accountability, and strategy they need to take full ownership of their success. She built a platform she wished existed years ago, one that rejects shallow empowerment and replaces it with real purpose-an intentional leadership platform designed for results on your terms. She brings a grounded authority and calm intensity to every coaching session, program, and room she enters. Katie’s not here to motivate for motivation’s sake-she’s here to elevate. Her work is rooted in real-life experience, built for women who are done waiting to be chosen, and designed to help you lead your life and career by design, not by default.
Katie founded Drive Her Forward to give ambitious women the structure, accountability, and strategy they need to take full ownership of their success. She built a platform she wished existed years ago, one that rejects shallow empowerment and replaces it with real purpose-an intentional leadership platform designed for results on your terms. She brings a grounded authority and calm intensity to every coaching session, program, and room she enters. Katie’s not here to motivate for motivation’s sake-she’s here to elevate. Her work is rooted in real-life experience, built for women who are done waiting to be chosen, and designed to help you lead your life and career by design, not by default.
Drive Her Forward is not another girlboss brand, or a feel-good sisterhood based around temporary motivation. Drive Her Forward is for the woman who is ready to take full responsibility for her growth and results.
I believe:
- Power moves differently when it’s quiet, intentional, and earned. Success doesn’t have to scream.
- The best investment a woman can make is her own standard.
- Women have the power to create a life by design and are the leaders of their legacies.
- Success without ownership is just performance. Lead with purpose.
- Women desire a strong network of peers who understand their journeys, provide encouragement, and promote growth.
- Women value an environment where they can embrace their ambitions without fear or judgment.
- Success without burnout demands an anti-hustle culture.
I want women to:
- Know what it feels like to walk into a room and not shrink.
- Make decisions that serve their growth and not their guilt.
- Build a life that reflects their standards and not someone else’s expectations.
- Trust their voice as much as they trust their work ethic.
- Surround themselves with women who challenge their standards and do not just validate their comfort zone.
- To break the cycle of chasing external validation.
- Stop hiding behind the excuse of “not ready.”
- Stop waiting for their confidence to arrive and start acting like a woman with confidence.
- Know her choices reflect her standards.
- Ultimately, I want her to get out of her own way.
Drive Her Forvard is built on lived experience, not theory. My decision to choose ownership over conformity and freedom over expectation defines the backbone of the brand.
Drive Her Forward is...
Where the whole

woman thrives
Through an intentional, high-touch membership experience that includes structured programs, coaching, peer-driven accountability, and mentorship, Drive Her Forward transforms potential into purpose-driven leadership. Our members are ready to pursue what’s possible, take decisive action, and invest in growth that delivers. We don’t just hand you tools and hope you use them. We walk alongside you, pushing you higher, holding you accountable, and helping you sustain the clarity and drive it takes to build a life of impact, freedom, and legacy.
More than
an exclusive membership
It is a leadership environment designed for women committed to genuine growth. Our approach is simple. While the world pushes women toward burnout under the guise of achievement, we offer a confident alternative where leadership, personal mastery, and intentional living are integrated into every conversation, every program, and every challenge. We provide frameworks that build momentum through refined strength, radical accountability, and genuine growth, always favoring clarity and structure.
The new standard
in professional development
Katie’s unique blend of grounded authority and calm intensity embodies a model of leadership that rejects performative ambition in favor of intentional, lasting impact. We are not here to inspire for inspiration’s sake. We are here to elevate, to challenge, and to hold ambitious women to high standards, without stripping away freedom. Women in business don’t need more motivation; they need measurable progress they can trust.
Welcome to Drive Her Forward. For the woman ready to build a life by design, not by default.
Welcome to Drive Her Forward. For the woman ready to build a life by design, not by default.
Transform Potential
Into Purpose.
Have a question, media inquiry, or want to bring Katie in to speak or collaborate?
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