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Executive Presence and Strategic Influence Owning Your Worth: Finance and Negotiation Built to Lead: Career Growth Without Burnout 1:1 Mentoring & Coaching
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Female entrepreneur programs empowering women to elevate their leadership and own their success.
Owning Your Worth, Finance & Negotiation Essentials

Own your worth. Without question

Understand your value and earning potential in the current market

Position your value so it’s undeniable

Negotiate with composure and confidence

 Enroll Now

74% of women

who advocate for higher pay receive what they asked for
Video Poster Image

What If You Asked
For More?

You’re underpaid or undercharging, but you don’t have the data or strategy to change it. You accept less than you should, “for now,” hoping your work speaks for itself while others advance up the ladder. 

Maybe this sounds familiar:

  • You deserve a raise, but believe they will say no because of “budget” or some other reason.
  • You undercharge or offer discounts on your services to keep your rates competitive.
  • The idea of negotiating fills you with dread.
  • You’re done playing nice and are ready to get paid.
Ambition alone is not enough. You need a clear, repeatable process for determining your value and negotiating. Stop playing harder. Start playing smarter.

Close the Gap Between Your Performance and Your Pay

Own Your Numbers

Understand what your work is truly worth by evaluating 
your experience, results, and impact against real market benchmarks, so you can walk away with a clear, 
defensible number.

Position Your Value

Translate your experience into language that commands attention so your contributions are clearly understood, respected, and undeniable before the negotiation even begins.

Negotiate with Precision

Understand the structure and psychology of negotiation so you can hold your position without overexplaining and navigate every conversation with composure and control.

Eliminate Second-Guessing

Replace uncertainty with a straightforward process so you know what to say, when to say it, and can move forward without hesitation.

Build Repeatable Confidence

Build confidence through preparation, so once you’ve done it, you know you can do it again, and every negotiation becomes easier.

Get Instant Access
Female entrepreneur programs empowering women to elevate their leadership and own their success.

Set the Standard
for How You’re Paid

The tools you need to stop guessing and start making decisions based on data, positioning, and strategy.

  • Clear Process

A step-by-step approach that removes guesswork so you know exactly what to ask for and how to position it.

  • Structure

A proven framework that helps you communicate your value with authority.

  • Confidence

Show up grounded, hold your position, and navigate every counterpoint without overexplaining or backing down.

Testimonials

"As a woman in tech, I can relate to the challenges that come with working in a male-dominated industry. Katie's guidance on leadership and confidence has been a complete game-changer. Thanks to her mentorship, I recently secured a new position that has completely changed my attitude and put me on a direct path toward my career goals. Her real-life experience and practical advice gave me the push I needed to step into my power. I can't recommend her services enough to any woman looking to grow and lead with conviction!!"
"Katie has always had the drive and ambition to attain her goals. Drive Her Forward is her testament to what she has experienced and gained through conviction and knowing her genuine worth. Having her personally guide you through the Drive Her Forward program will lead you to the best of your potential."
"Working with Katie through Drive Her Forward was the turning point I didn’t realize I needed.  If you’re serious about leveling up, Katie is the one you want in your corner."
"Katie is a force. Drive Her Forward is the platform executive women like me have been craving for years. Forget the endless motivational scroll on social media...this is the real deal."
Personal development for ambitious women who want to lead with purpose and confidence.

Inside the Program

Owning Your Worth, Finance & Negotiation Essentials

A step-by-step system to help you understand your value, communicate it clearly, and negotiate for what you deserve.
Female leadership platform focused on radical accountability and intentional personal growth.

Investment Options

— One-time payment - $297

— 3 monthly payments - $115/month

When You Purchase, You Receive:

  • Full access to the online course platform
  • 15 in-depth video lessons
  • A worksheet for every lesson to apply what you learn
  • Pricing templates,  guides, self-assessments, calculators, blueprints,  and tools
  • Lifetime access to all materials and updates
Choose your option
Female entrepreneur programs empowering women to elevate their leadership and own their success.

Meet Katie Naughton

Katie Naughton built her career in rooms where women were outnumbered and often underestimated. But she didn’t just navigate those environments; she led them.
As one of the rare 1% of women who own and operate a dealership in the automotive industry, Katie understands what it takes to perform, negotiate, and lead with authority when the system isn’t built for you. Buying, scaling, and selling dealerships across the U.S. and Canada, before going on to advise top entrepreneurs on seven- and eight-figure mergers and acquisitions.
Katie founded Drive Her Forward because the gap between women and the goals isn’t ambition; it’s access to the right tools, strategy, and standards. Her work is built for women who know they’re capable of more, and are ready to advocate for their value with precision and confidence.
Learn More

What If You Asked
For More?

Imagine walking into your next negotiation knowing your number and exactly how to stand behind it. No overexplaining. No settling.
Just the confidence and the ability to advocate for what you’ve already earned. Begin here.
Buy Now 

Are you thinking like a true leader?

Many high-performers operate at an elevated level, but still make decisions reactively or performatively.
The way you think shapes how you lead, how you show up, and ultimately, how you’re compensated.
This quick 10-question assessment will show you what mindset you’re leading from now, and what’s required to step into a more strategic, executive way of thinking.
Take this Quick Assessment

FAQs

Transform Potential
Into Purpose.

Have a question, media inquiry, or want to bring Katie in to speak or collaborate?

Fill out the form below - let’s start the conversation.